Running in the Covington Y Cheerios Challenge helps ensure that every child can participate in Y programs like youth sports, swim lessons, and summer day camp. Your race registration fee supports the YMCA's WHY IT MATTERS Annual Campaign. Financial assistance, funded through the Annual Campaign, is available based on need for all Y programs. The Y actively seeks to identify and involve those in need. The Cheerios Challenge is the Covington Y's largest fundraiser for the WHY IT MATTERS Annual Campaign.